The Three C’s and One E
For Expert Marketing
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Girlfriend, stop being afraid of marketing. It’s just Communicating. That’s all!
And if you love what you do, you love talking about it!
“Hmmm.. seems simple enough - just talk about what you do.”
But why is it that so many us don’t talk about what we do or are afraid to?
Women, in particular, hold back from shining their light brightly for fear of the “Shame Gremlins”, as Brene Brown describes them.
"Who does she think she is?"
"She's awfully full of herself?"
"Why does she think she's so special?"
What do your Shame Gremlins tell you?
Do you silence them or let them silence you?
For me it’s, “Who does she think she is? She’s not that smart.”
That shame speak used to cripple me and send me back to the corner, staying small and silent.
I’ve had to work on it but now I proudly respond, “Hey, I am smarter than the average bear and your bullets can not harm me for my wings are like a shield of steel!”
Yes, I have found my strength in cartoon characters but heck, whatever helps get the job done :)
All kidding aside, I am smarter than the average bear and my wings do lift me up when I need them because I now believe in my wisdom, gifts, and talents.
Back to marketing.
If marketing is just communicating what is Excellent Marketing?
And can it be the trick to silence your Shame Gremlins and release your voice?
YES! It can!
Here are my three C's and one E for Excellent Marketing.
(I tried to find another word that began with C for the last one but nothing did the job.)
The 3 C's and one 1 E of Excellent Marketing:
Clarity
Consistency
Confidence
Enthusiasm
1) Clarity - get clear on your message. Purpose, Path, Product.
What’s the purpose of your message?
What’s the path to the result?
What’s the result/solution or end product?
2) Consistency - repeat after me “Consistency is the Key to Success!”
I can not stress this enough. We all fall short on occasion of consistent action in our marketing but you must not falter, you must persist! Consistency is key and so many people do not do it! Consistency gets noticed. Consistency gets results. Get your message out there on a regular and timely basis.
3) Confidence - lead with your best self and best foot forward and opportunities appear like magic!
Even if you suffer (and we all do) from imposter syndrome, kick it to the side and march forward with confidence. You got this Girl! Everyone wants to work with confident people.
4) Enthusiasm - There is absolutely no substitute for pure, unadulterated enthusiasm.
I get giddy just thinking about it! It lights me up! But more importantly it lights others up! I have hired many a person for this one attribute alone, because I knew they would learn and do whatever needed to be accomplished with joy, interest, and curiosity.
Don’t make the assumption you can only do one or two. That would be like trying to bake a cake without flour and cornstarch. It won’t turn out well. All four are required for excellent marketing.
Make it a practice to ask yourself every time you communicate about your business - in a Instagram post, a networking event, or an email to a client…
Am I clear on my message?
Am I saying my message consistently and often?
Am I saying it with confidence?
Am I saying it with enthusiasm?
The world needs your brilliance and wisdom!
Ladies, Live Your Light and start talking proudly about it!
Best, Janet
“Women who invest in themselves go further”
- Janet Hutchens
Don’t call it a dream. Call it a PLAN!