SMarketing… Like a Lady
QUESTION OF THE WEEK
Happy Monday!
Continuing with this month’s theme of Leveraging, I’m going to dive into a subject many get squirmy about and frankly do their damndest to avoid.
Oh, they’ll pretend they have it all figured out but honestly, most rarely go as deep and specific as they could and should.
Are you ready? OK… Here is it!
The Question of the Week is about Leveraging your Ideal Client Profiles.
[YOU SPEAKING] “Hmmm…. Ideal Client profiles? Sure, I know exactly what mine are. They’re people who are motivated, have the money to spend, and see value in my work.”
Girl, if I had a dime for everyone who told me that, I’d own a bank and closets full of shoes!
The reality is that everyone wants clients who are committed, have money to purchase your goods and services, and value what you do. Everyone wants that but those are the results of having specific and targeted ideal client profiles.
Often, ideal client profiles focus only on the outer elements, demographics like location, age, income level, interests, pain points, etc.
But what they’re really about is YOU!
Who YOU REALLY want to work with… and not the other way around.
You want to work with people you have a connection with and can communicate with naturally and easily. That’s when doing your work is effortless, rewarding, and FUN!
We’ve all had clients that were a struggle and 99.999% of the time it has to do with poor communication. They didn’t understand you and you didn’t understand them. It’s no one’s fault. You both speak the King’s English fluently but you just didn’t speak the same language.
Here’s my big secret to not only nailing your ideal client profiles but also leveraging your marketing to them.
Know why they buy.
I’m not talking about outer level pain points, which are important to identify. I’m talking about the finer inner details of why someone buys and what stops them. It honestly can be as simple as the font you’re using and it’s all tied to their inner money motivations.
You may have clearly defined and niched down the specifics of your ideal clients however until you’ve identified why and how they buy and use the right language, images, and style in your marketing to them, you won’t reach them. You’ll just be marketing generically and when you try to talk to everyone you talk to no one.
Since the people you want to work with are kinda like you and communicate like you, by knowing your money motivations, i.e. why you buy, you can determine the finer details of why and how they buy.
If you haven’t taken the Money Personality Quiz now’s the perfect time!
It’ll give you all the clues you need to start niching down and leveraging your ideal client marketing to be on target and attract the clients YOU want to work with! Your new BFF’s!
[TIP: Your top 3 personalities are the most important to pay attention to.]
So here are the Question(s) of the Week:
What draws you to buy something? (style, language, images, etc)
What turns you off from buying?
What are three elements you can improve in your marketing this week?
Happy Leveraging Lady!
Niche Down to Profit Up!
Best,
Janet
If you’d like to join the BBA conversation just email me - janet@hutchensmedia.com
We meet on Zoom - Thursdays at 6-7:30pm EST.
Tuesdays at 9am and Noon are also options - let me know if that’s better for you.
“As you become more clear about who you really are,
you'll be better able to decide what is best for you,
the first time around.”
- Oprah Winfrey